Job Description

Company Description

Dr. Implant is a rapidly growing, implant-focused dental organization based in Miami, Florida, specializing in advanced full-arch implant dentistry and life-changing smile transformations.

Our growth has been driven by a combination of clinical excellence, strong consumer branding, patient education, innovative content, and a sophisticated multi-channel patient acquisition strategy.

As we continue expanding into new markets, we are looking for an experienced, performance-driven Chief Marketing Officer to build the marketing infrastructure, team, and strategy required to take Dr. Implant through its next stage of growth.

The Role

The Chief Marketing Officer will lead the overall marketing and patient acquisition strategy for Dr. Implant.

This is not simply a brand-management position. We are looking for a growth-oriented marketing leader who understands how to turn marketing investment into qualified patient opportunities, treatment starts, and measurable revenue.

The CMO will oversee the entire patient acquisition ecosystem, including paid digital media, organic social media, content, traditional media, brand strategy, analytics, agencies, and marketing technology.

The ideal candidate combines strategic leadership with a deep understanding of performance marketing and is comfortable being accountable for measurable business results.

Key Responsibilities

* Develop and execute the overall marketing and growth strategy across multiple locations and markets.

* Own patient acquisition performance and marketing ROI across all major channels.

* Oversee significant advertising investments across Google/PPC, Meta, Instagram, YouTube, OTT/CTV, television and other emerging channels.

* Establish clear KPIs including cost per lead, qualified lead rate, cost per scheduled consultation, show rate, conversion rate, patient acquisition cost, revenue attribution and return on advertising spend.

* Build dashboards and reporting systems that connect marketing spend directly to patient acquisition and revenue.

* Continuously optimize marketing budgets by location, market, channel, campaign and creative performance.

* Lead the strategy for both English- and Spanish-language patient acquisition.

* Develop and oversee creative strategy, content production, social media, patient testimonials and brand storytelling.

* Work closely with leadership, call center, treatment coordinators and operations to improve the entire patient journey from initial lead through consultation and treatment acceptance.

* Identify weaknesses in the marketing and sales funnel and implement strategies to improve conversion.

* Lead and develop the internal marketing team while managing external agencies, media buyers, vendors and technology partners.

* Evaluate existing agency relationships and determine which capabilities should remain outsourced versus brought in-house.

* Develop scalable marketing systems to support expansion into new geographic markets.

* Protect and strengthen the Dr. Implant brand while maintaining a strong focus on measurable growth.

* Present marketing performance, insights and growth opportunities directly to executive leadership.

Qualifications

* Proven senior-level experience leading marketing, growth or patient acquisition for a high-growth consumer business.

* Strong expertise in performance marketing and direct-to-consumer customer acquisition.

* Demonstrated experience managing substantial multi-channel advertising budgets.

* Deep understanding of Google Ads/PPC, Meta advertising, social media, video advertising and marketing analytics.

* Strong understanding of attribution, CAC, ROAS, conversion funnels and marketing-to-revenue reporting.

* Experience building and managing high-performing marketing teams.

* Ability to manage agencies while independently evaluating their performance.

* Strong analytical skills with the ability to make decisions based on data rather than vanity metrics.

* Excellent leadership, communication and organizational skills.

Preferred Experience

Experience in dental, healthcare, elective medical procedures, plastic surgery, LASIK, med-spa, bariatric, cosmetic healthcare or another high-ticket direct-to-consumer industry is strongly preferred.

Multi-location healthcare or consumer-services experience is a significant plus.

Spanish-language or multicultural marketing experience is also highly valued.

Who We’re Looking For

We are looking for someone who thinks beyond impressions, followers and lead volume.

The right person wants to know:

How much did we spend?

How many qualified opportunities did we create?

How many patients showed up?

How many accepted treatment?

How much revenue did we generate?

What was our true cost to acquire that patient?

You should be equally comfortable discussing brand strategy with executive leadership and sitting with the performance marketing team analyzing why one market, campaign or creative is outperforming another.

This is an opportunity to help build the marketing engine behind an established and rapidly expanding dental implant brand and play a major role in its next phase of growth.

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